SparkToro Help Hub

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How SparkToro's Tool Works

How does SparkToro know what an audience pays attention to? SparkToro builds its audience data from two primary sources of public and aggregated information: Clickstream data. Anonymized, aggregated data from large panel… What networks and websites does SparkToro cover? For any audience you research, SparkToro surfaces the sources that audience pays attention to across several areas: Demographics such as gender, age, job title,… What languages and geographies does SparkToro cover? SparkToro currently covers English-language audiences in the United States, Canada, and the United Kingdom. We hope to expand to additional countries in 2027. Y… How much data does SparkToro analyze? SparkToro's audience data is built from a large, continuously refreshed base of anonymized clickstream data, combined with public LinkedIn profiles. Rather than… How does SparkToro handle privacy and personal information? SparkToro is built on anonymized, aggregated clickstream data and public LinkedIn profiles. The clickstream data we use is anonymized and combined across large… How does SparkToro handle uploaded email lists? When you upload a list of email addresses to SparkToro, the file is processed entirely in memory for real-time matching. Your emails are matched against SparkTo…

Using Your SparkToro Account

What is a report, and how do reports work? A report is a single audience query you run in SparkToro (for example, an audience you describe in your own words, or the people who follow an account, talk abo… Where can I find my past reports? Every audience research report you run is saved to your account automatically. To find them, open the Projects page, where your reports are listed and can be or… How do I add collaborators or teammates to my account? You can invite teammates to collaborate inside your SparkToro account. From your account settings, open the Account Members section and click Invite Member. In… Does SparkToro offer product demos? SparkToro does not currently offer live, one-on-one product demos. Instead, we have made it easy to get up to speed on your own, usually in just a few minutes:… Can I download reports with my own branding? Custom-branded report downloads are available on all paid SparkToro plans. On any paid plan, you can add your own logo and download graphs and PDF reports witho… Using SparkToro in ChatGPT, Claude, and other AI assistants SparkToro is available through MCP (the Model Context Protocol), the open standard that lets AI assistants connect to outside tools. Once you connect SparkToro,… What can I do in the Workspace? (Personas & Take Actions) The Workspace is where you turn an audience report into something useful: generate buyer personas, run 20+ ready-made Take Actions (headlines, content ideas, positioning, and more), and revisit everything you've run in one History feed. How do I delete my account? To permanently delete your account, first cancel your subscription if you are on a paid plan, then head to your user settings page and find the Account Deletion… Can I merge two SparkToro accounts? There's no self-serve way to merge two SparkToro accounts, but we can usually help. Email support@sparktoro.com from one of the two accounts, include both email… How do I transfer ownership of my account? Yes. If you need to hand your account off to someone else, for example when the person who manages your SparkToro plan is leaving, the account owner can transfe… How do I change or mute SparkToro's colors? Find SparkToro's bright interface colours too intense? Turn on Muted Colors to soften the UI colors, chart colors, and report backgrounds. Here's how to change (mute) the colors from your account menu.

Billing & Payments

Do you offer a free trial of the plans? No, SparkToro does not offer free trials of any of its plans. However, you can use a free account that gives you access to limited features and allows you to se… How do I update my billing information? You can update your payment method and billing details yourself from your account billing page. From there you can change the card on file and update your billi… Do you offer discounts for nonprofits, education, or government? Yes. We offer nonprofit pricing and an education plan. To get set up, email support@sparktoro.com with your organizational details and we'll take it from there.… Can I pay by invoice, wire transfer, or purchase order? For most plans, SparkToro is paid by credit card, billed automatically through our site. On our Agency plan billed annually, we can also send an invoice and acc… Do you charge sales tax? What if my organization is tax-exempt? All SparkToro prices are in US dollars. SparkToro is based in Washington state, and we only collect sales tax on subscriptions with a Washington state billing a… How do I upgrade, downgrade, or cancel my plan? You can change your plan at any time from your account billing page. Upgrading takes effect immediately so you get more reports and seats right away. Downgradin… How do I cancel my subscription? You can cancel your subscription yourself in a few seconds, no need to call or email anyone: Go to your account billing page. Click the Cancel Subscription link… What should I do if I want a refund after my subscription has renewed? If your subscription has renewed and you wish to request a refund, simply contact our support team. We can cancel your subscription and process a refund if you…

Tips for Improving Your Audience Research

How do I improve my audience research? The way you write your prompt (the audience description or query you give SparkToro) has a big effect on your results. A few tips for writing a good prompt and…

Interpreting Data from SparkToro

How do I read and interpret a SparkToro report? A SparkToro report describes the audience you researched across several sections: their demographics, the social accounts they follow, the websites they visit,… What does the Affinity score mean? Affinity is SparkToro's 0-100 measure of how strongly an audience engages with a particular source: a website, podcast, social account, YouTube channel, subredd… How accurate is SparkToro's data, and how should I think about bias? SparkToro's data is built by sampling and aggregating large-scale clickstream data and public LinkedIn profiles. Like any sample-based research, it is direction… How often is the audience research data updated? SparkToro performs rolling updates throughout the day. Different sets of data update at different frequencies. For instance, YouTube and podcast data is fully r… Can I access personal contact data for my audience? No. SparkToro does not provide personal contact information, such as names, email addresses, or phone numbers, for the people in an audience. All of our data is… What should I do if my results look unexpected? If your results look off or unexpected, try the Describe Your Audience option. A clear, specific description of your target audience often produces more accurat…

SparkToro API

Is the API included in my SparkToro subscription? No. The SparkToro API is a separate product from our subscription plans, with its own billing. A paid SparkToro plan does not include API access, and you don't… How do API credits work? The SparkToro API is prepaid: you buy a credit bundle once, then spend credits as you make calls. There's no subscription and we never auto-charge your card. Wh…

Integrations

Set Up Okta Single Sign-On (OIDC) for SparkToro Connect Okta to SparkToro for OpenID Connect Single Sign-On, including adding SparkToro from the Okta catalog and configuring client credentials. Set Up Okta SCIM Provisioning for SparkToro Configure automated user provisioning (SCIM) from Okta to SparkToro, including supported features, configuration steps, and troubleshooting. Set Up Google Workspace Single Sign-On (OIDC) for SparkToro Connect Google Workspace to SparkToro for OpenID Connect Single Sign-On, including creating an OAuth client and configuring credentials. Set Up Microsoft Entra ID Single Sign-On (OIDC) for SparkToro Connect Microsoft Entra ID to SparkToro for OpenID Connect Single Sign-On, including registering an application and configuring credentials.

Troubleshooting

Troubleshooting common issues Most issues clear up with a couple of quick steps. Try these first, then contact us if you are still stuck. Quick fixes to try first Log out and back in. This r… Why am I seeing 'creating reports faster than usual'? If you saw a message like "You're creating reports faster than usual — please wait a moment and try again," SparkToro briefly slowed your account down…

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