For more than two decades, Lorraine Twohill has helped shape how Google connects with people by staying close to users, challenging assumptions, and making sure marketing has a voice in building what comes next.
Lorraine joined Google before Gmail existed and has been part of the company’s evolution through some of its biggest moments, from Google Maps and YouTube to Cloud and Gemini.
In our latest edition of Frontier CMO, Lorraine sits down with Joshua Spanier to share the lessons she’s learned from more than two decades of building, evolving, and leading Google Marketing:
🗣️ 𝐁𝐞 𝐭𝐡𝐞 𝐯𝐨𝐢𝐜𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐮𝐬𝐞𝐫
Marketing’s most vital use case for AI isn’t efficiency — it’s getting closer to your customer. Have the confidence to agitate on behalf of the user, even when it disrupts internal roadmaps.
🧗♀️ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐚𝐠𝐢𝐥𝐢𝐭𝐲
In disruptive times, you can’t wait for a playbook; you have to write it while running the business. Give your team the space to experiment, pivot constantly, and turn emerging AI tools into personal superpowers.
🤝 𝐇𝐢𝐫𝐞 𝐭𝐡𝐞 𝐚𝐭𝐭𝐢𝐭𝐮𝐝𝐞 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐦𝐞
Look for "quick-twitch" generalists with endless curiosity and general aptitude who can adjust on the fly. Pair them with targeted specialists, and protect your culture by prioritizing humble, hardworking team players over big egos.
Read the full conversation 👇
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