If you are working with a partner brand on a sponsored video, you can now add a single link to your YouTube Short. This link lets viewers easily visit your brand partner's website. It makes it simpler to guide your audience to a product page or a campaign landing page during a brand partnership.
Viewers will see the link on screen with the sticker and in the Shorts description. These links are globally visible on mobile devices to all organic viewers.
Note: These links will not show up on paid impressions (views driven by paid promotion).
How to add a link to a brand’s site to a Short
You can add the external link when uploading or editing a Short that’s part of a reported brand deal campaign in the YouTube Studio app and the YouTube app:
- Sign in to YouTube Studio
or the Main app
.
- Go to the Short you are uploading or editing for your Brand Deal campaign.
- Under the upload or edit page, tap Paid promotion & brands
Find your brand partner.
- If you see the partner in the list, tap Select to select that partner.
- If you don’t see the brand associated with the campaign, you will not be able to add a link. If you believe this is an error, please reach out to the sponsoring brand.
- Review the share agreement and then tap Share access.
- Review the “Link to a brand’s site” card. Make sure that both “Video description” and “Video player” are toggled on.
- Tap Done.
- Continue uploading your Short.
How to manage a link on a Short
- Sign in to YouTube Studio
- Go to the Short you’ve added a link for your Brand Deal campaign.
- Under the upload or edit, tap Paid promotion & brands
.
- Tap More
next to the brand partner to access the following options:
- Edit link to the brand's site: You can control your visibility by toggling the "Video description" or “Video player” on or off.
- Stop sharing video with a brand: This option allows you to discontinue video sharing.
- Then tap Done.
YouTube’s policies on links
- The link must directly lead to the website of the brand you are partnered with.
- It must comply with YouTube’s Paid Product Placement policy.
- It must follow our Community Guidelines.
We do not allow links that violate our policies, such as links to malware, phishing sites, or content that is otherwise prohibited.