To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
Video enhancements allow you to have additional and enhanced versions of your videos. They aim to improve campaign performance, for example by creating a vertical video from your horizontal video to better fit on vertical screens or creating shorter versions of your videos. This article explains the benefits of video enhancements and how you can use them to help you achieve your goals.
On this page
- Benefits
- Get versions of your videos in different orientations
- Get shorter, more engaging versions of your original video
- Get more engaging versions of your original video with added voiceover
- How to turn video enhancements on or off
Benefits
- Helps achieve your campaign goals: With video enhancements turned on, you can create more effective and engaging ads that may help improve conversions.
- Saves time and resources: Let Google AI create additional versions of your video so you don’t have to.
Get versions of your videos in different orientations
Get videos in different orientations from your original videos to better fit the screen on which they appear. Google AI intelligently flips or extends your video in new aspect ratios while preserving the video’s original content. Additional versions of your video run automatically if they pass a quality review.
Example (Model 1)
| Original (16:9) | Square (1:1) | Vertical (9:16) |
| Corner Ad 1:1 | Vertical Ad 9:16 |
Example (Model 2)
| Original (16:9) | Vertical (9:16) |
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Get shorter, more engaging versions of your original video
Get shorter versions of your video ads without editing them yourself. Gemini intelligently selects key moments in your video and creates shorter versions while keeping your original video’s message and appearance. Additional versions of your video run automatically if they pass a quality review.
Before
To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
After
To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
Get more engaging versions of your original video with added voice-over
To help optimize your videos in Google Ads, you can leverage Google AI to intelligently add voice-over to videos that don’t already one. Google AI will select one of your provided text assets, turn it into voice-over, and merge both pieces of creative to produce a new video asset.
Note: Google AI generated voiceover is only available for accounts and assets in English.
Before
To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
After
To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
Availability and control
| Campaign type | Different orientations | Shorter versions |
Voice-over versions |
Control setting |
|---|---|---|---|---|
| App campaigns |
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N/A | |
| Performance Max campaigns | |
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(Campaign level) |
| Video action campaigns |
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(Campaign level) |
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| Demand Gen campaigns |
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