Other weapons

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Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.


The following is not allowed:

red x mark Ads for knives that are designed or promoted in modern-day usage as products that can be used to injure an opponent in sport, self-defense, or combat

red x mark Ads for any knife design that provides a confrontational advantage, including disguised appearance or assisted-opening mechanism

Examples (non-exhaustive): Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes

red x mark Ads for any other product that's designed to in modern-day usage injure an opponent in sport, self-defense, or combat

Examples (non-exhaustive): Throwing stars, brass knuckles, tasers, pepper spray

red x mark Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other Weapons policy

Examples (non-exhaustive): Guides, software, or equipment for 3D printing of push daggers, brass knuckles, throwing stars


Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

  1. Go to Ads within the Campaigns menu Campaigns Icon.