To view subtitles in your language, turn on YouTube captions. Select the Settings icon at the top right corner of the video player, select "Captions," and then specify your language.
In this article
- About ads on Google
- About ads on partner sites and apps
- Turn on or off personalized ads
- Control data saved from partner sites to your Google Account
About ads on Google
As you use Google services, like Search and YouTube, you may see ads. These ads help keep many Google services available for no charge. Ads you see on Google are either personalized, using factors like your choices in My Ad Center, or non-personalized. Open the sections below to learn more about the factors used to show you personalized and non-personalized ads.
Personalized ads on GooglePersonalized ads on Google are ads shown to you based on:
- The choices you’ve made in My Ad Center, like your preferred ad topics and brands.
Learn more about how to customize your ad topics and brands. - Information, such as your age and gender, that you’ve provided in your Google Account or that Google has estimated about you.
Learn more about how to manage and update your Google Account info. - Activity saved to your Google Account, including things you’ve looked for on Google Search, videos you’ve watched on YouTube, apps you’ve installed on your Android device, ads or content you’ve interacted with, and your general area while using Google Services. A general area is larger than 1 square mile, and has at least 1000 users so that the general area of your search does not identify you, helping to protect your privacy. This means that a general area is typically larger than 1 square mile outside of cities. Your activity can come from any device where you sign in to your Google Account.
Learn more about how to control what activity is used to personalize ads. - Activity from sites that partner with Google that is saved to your Google Account.
Learn more about saved activity from sites that partner with Google. - If you're located in the European Economic Area, the use of your Google Account activity data for ads personalization is subject to your linked services settings.
Learn more about linked services.
For example:
- You might see an ad for a new car because you've watched a YouTube video about the best new cars this year.
- You might see an ad on YouTube about cooking because you’ve looked for recipes on Google Search.
- You might see an ad for running shoes because you’ve customized your ads on My Ad Center to see more about the Fitness topic.
Your choices in My Ad Center, like your preferred ad topics and brands, only affect the ads you see on Google services. Those preferences are not used to personalize ads on partner sites and apps. Visit Partner ad settings to control personalized ads on partner sites and apps.
Non-personalized ads on Google are shown to you according to contextual factors like the time of day, the topics of the website you're visiting, or your current location, as well as info about videos you've just been watching or your active searches.
For example:
- You might see a restaurant ad for lunch specials because it’s noon in your timezone.
- You might see an ad for a local plumber because you’re actively searching for plumbing services.
- If you search for “umbrellas” soon after searching for “patio furniture,” you might see ads for “patio umbrellas” instead of “golf umbrellas”.
About ads on partner sites and apps
Websites, like news sites and shopping sites, and apps often have space reserved for ads. When sites and apps would like to show ads, they can partner with Google or a number of other ad technology providers to manage those spaces and show visitors relevant ads.
Millions of sites and apps partner with Google to help fund their content using ads paid for by advertisers. These partner sites and apps specifically use Google technology to show ads. They show ads with the Google Display Network, a Google platform that helps advertisers show ads on sites across the web.
Ads you see on partner sites and apps are either personalized or non-personalized. Although these partner sites are neither owned nor operated by Google, you can choose whether or not the ads you see on these sites are personalized using the Google Display Network.
Not every website or app uses Google technology to show ads. For example, social media sites and apps may have their own advertising platforms.
Personalized ads on partner sites might be based on your:
- Info that you’ve given that website or app like your email address, age, or gender.
- Interactions with content on that website or app.
- Interactions with ads on that website or app.
- Google Account activity depending on your Google settings.
- Account settings for that website or app.
For example:
- You might visit a news site and see an ad for a cooking magazine because you’ve previously read an article about food on that website.
- You might visit a website and see an ad for a new car because you've read an article about this year’s new cars.
Non-personalized ads on partner sites and apps are shown to you according to factors like the time of day, the topic of the website you're visiting, or your general location.
For example:
- You might see a restaurant ad for lunch specials because you’re reading a blog about lunch recipes.
- You might see an ad for a roofing business because you are on a website about home repair.
Turn on or off personalized ads
Google provides many ways you can turn on or off personalized ads. You can control your settings for personalized ads:
On Google Services
When you're signed in to your Google AccountWhile you are signed in to your Google Account, My Ad Center controls whether ads are personalized on Google services and partner sites and apps. To turn on or off personalized ads when you’re signed in to your Google Account:
- Go to My Ad Center.
- Select On
or Off
- Confirm your selection.
When you turn on personalized ads with My Ad Center:
- The ads you see on Google services may seem more relevant because the choices you’ve made in My Ad Center, as well as your info and activity, may be used to help show you ads for products and brands that interest you.
- Personalized ads on partner sites may also be turned on, and the ads you see on partner sites and apps may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you
When you turn off personalized ads:
- The ads you see on Google services will be non-personalized — that is, they will be based on contextual factors like the time of day, the topics of the website you're visiting, or your current location, as well as info about videos you've just been watching or your active searches.
- The ads you see on partner sites and apps won't be personalized by Google.
- Your preferences in My Ad Center like the topics and brands you’ve customized will be deleted.
- Your saved info won’t be used to show you ads.
Where this setting applies:
Turning on or off personalized ads in My Ad Center affects the ads you see on Google services across all the devices where you are signed in.
This setting might not be available to you:
This setting might not be available to you because personalized ads are already turned off on Google services. Personalized ads might be turned off for you, for example, because your Google Account shows that you are under 18 years old.
- Turning on or off personalized ads when you're signed in doesn't affect ads not shown by Google or the ads you see on sites that have their own ads platforms.
- Your choices in My Ad Center, like your preferred ad topics and brands, only affect the ads you see on Google services and are not used to personalize ads on partner sites and apps.
If you're not signed in to your Google Account, your ad settings are saved to your device or browser. Turning on or off personalized ads when you're signed out of your Google Account affects the ads you see depending on where you change your settings. You can turn on or off personalized ads when you're signed out of your Google Account:
For Google Search
Personalize ads on Google Search controls the ads you see when you’re signed out of your Google Account and using Google Search
Since Personalized ads on Google Search controls your experience when you’re signed out of your Google Account, it only applies to the specific browser or device that you’re using.
To turn on or off Personalized ads on Google Search, when you’re signed out of your Google Account:
- Go to Ad Settings.
- Select Search.
- Turn on or off Personalized ads on Google Search.
- Confirm your changes.
For YouTube
Personalized ads on YouTube controls the ads you see when you’re signed out of your Google Account and using YouTube.
Since Personalized ads on YouTube controls your experience when you’re signed out of your Google Account, it only applies to the specific browser or device that you’re using.
To turn on or off Personalized ads on YouTube, when you’re signed out of your Google Account:
- Go to Ad Settings.
- Select YouTube.
- Turn on or off Personalized ads on YouTube.
- Confirm your changes.
For the Web
When you’re signed out of your Google Account, you can turn on or off personalized ads on partner sites. This option only applies to the specific browser or device that you’re using
To turn on or off personalized ads on partner sites, when you’re signed out:
- Go to Ad Settings.
- Select Web.
- Turn on or turn off Personalized ads on sites that partner with Google
- Confirm your changes.
When you turn on personalized ads:
The ads you see on Google services may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you.
When you turn off personalized ads:
- Your saved info won’t be used to show you ads.
- The ads you see won't be personalized – that is, they will be based on contextual factors like the time of day, the topics of the website you're visiting, or your current location, as well as info about videos you've just been watching or your active searches.